Adaptability: Get 'reactive'

The TV advt featuring Shahrukh and Dhoni says "Whatever life throws at you, play it BIG"!! I normally argue on the side of being prepared, anticipating things and being proactive, but on this one i am more than willing to agree with the other side of the perspective that this is how we need to react to things in life...

On only a remotely related note(!), I also recall when (not long back when i was studying at FMS Delhi) our IT course prof M S Singla said... whatever you do in life, always "think BIG'!! I just through it was just another piece of 'great words', but anyways subconsciously agreed to ponder over its merit...and i 've increasingly discovered that perhaps it does make sense...

So what's ur take on that?

Get 'strategic' and philosophical

The article makes 2 interesting oberservations:

1. Get strategic – talk to your client about where he is today, where he wants to be in one year, how he plans to get there

Strategy is all (or at least mostly) gas and philosophy...yet i think both are important stuff. i mean in spite of all the skepticism and criticism of being vague and non-operational stuff, they are valuable underlying ideas.. and i firmly believe ideas drive our lives at its roots!! So the point is its extremely worthwhile to consciously put some effort in analyzing your current personal and career status, future objectives and priorities and planning to get you in that direction.. your long-term goals should always be there in all that you do and plan to do...

2. Build case studies – there is a lot to be learnt from success and failure. Document your findings, iron out your processes, glean interesting trends and understand patterns.

Learning is an ongoing process and contrary to the resources and time, there's no end to it (that's the problem actually for which whole books have been written:) My point is more about making
it a habit of documenting all your major and minor learnings and experiences while on the go... i am proud to recommend this as i 've been actually able to do this with some success and a lot of productivity... all u need to do is develop some small 'systems' and frameworks that work for you and build on that...

http://www.alootechie.com/content/effective-online-marketing-leveraging-best-practices-offline-advertising